TCD Case Study: Home Theater Software Wins Jobs, Engages Trade Partners

TCD Case Study: Home Theater Software Wins Jobs, Engages Trade Partners


Posted on 29th November 2018

For UK integrator Thinking Bricks, The CEDIA Designer (TCD) software is more than a powerful, math-based home theater-design platform. It's an exceptional marketing tool that validates pricey projects, engages interior designers, wins jobs and referrals...

Dealers who have experienced even a whiff of The CEDIA Designer (formerly The Cinema Designer) recognize the software as a powerful home-theater design tool – crunching numbers and spitting out “technically correct” configurations for everything from screen size to speaker and furniture placement, along with documentation for dealers, end users, and relevant trades.

But those who really use the software exploit it as the ultimate marketing tool.

“It gives you a chance to have a useful conversation” with clients and trade partners, says Ian Trudgeon, director of Thinking Bricks, Ltd., a UK-based home-technology integration company that began testing TCD in 2016, when it had just a couple of home theaters under its belt.

Today, the integration company is about to launch a dedicated home-cinema division to boost its theater business from less than 20 percent of installations to a whole lot more … and a whole lot bigger and better.

Read the full article on CE Pro.